Metro FM took the number one spot as the Coolest Radio Station of the Year at the most anticipated youth centred ‘Coolest 2019 Sunday Times Gen Next Awards’, which took place at the Sandton Convention Centre on 13June 2019.
The event which was themed “Redefining Cool” is for brand, marketing, media and advertising professionals in the youth marketing space who hope to better understand consumption habits, trends, and much more. The young people get to express their opinions, vote for their best brands and speak their voices.
Metro FM Station Manager, Ms Sibongile Mtyali expressed her gratitude for the award and stated: “We’re deeply ecstatic and humbled by the recognition, thanks to the Sunday Times Generation Next Youth survey. It is very rare that any brand gets voted the "Coolest Brand" for seven consecutive years. This for us is direct recognition of the quality of our services on-air, on-line and on-the-ground. The number seven represents completeness and perfection and this is a validation that we can only attribute to all our 4.3million listeners.”
The categories for the votes were various, ranging from the Coolest Brand Slogans, the Coolest Entertainment Channel, the Coolest Social Media Platforms, the Coolest TV Soaps, the Coolest Brand Overall, the Coolest Radio Station to name but a few.
The 2019 Sunday Times Gen Next Awards started with the Youth Marketing Conference and the interactive showcase which was charged with lots of entertainment, youthful energy, great insights and loads of inspirations for effective youth engagement strategies.
Congratulations to Metro FM we wish you many more achievements in the future.
Article by: Siyabonga Maqutho
Picture by: Lungelo Mbulwana