SABC Education launch App to share Television content
SABC Education has teamed up with Tuluntulu and launched a new 24/7 TV app aimed at mobile phones and tablets across Africa.
“To remain competitive, it is imperative we share our television content with mobile users. Africa is experiencing explosive growth in mobile penetration and usage. A popular activity is to access videos on mobile devices.
Our partnership with Tuluntulu, one of the fastest growing content apps in Africa is very important for learning” said Eric Muragana, web and new media manager at SABC Education.
“Tuluntulu is delighted to partner with SABC Education in this new venture. They bring quality content and huge experience in Education. We believe this new mobile channel will have a significant positive impact in Education across Africa” said Pierre van der Hoven Tuluntulu’s Founder and CEO.
The app can be downloaded for free from the Google Play and iOS App stores, usage is free (no subscriptions), 100% free on Wi-Fi, with data costs only if connected via a mobile network (low data setting consumes +-50MB / hour). The ‘FREE’ business model is designed to maximize audience reach and engagement. Since marketing commenced in August 2014, the Tuluntulu app has been downloaded over 222,000 times in 154 countries. The most popular being South Africa, Nigeria, Ghana, Tanzania, Kenya, Uganda, Zambia, Mozambique, Ethiopia, and Zimbabwe.
The platform currently has 18 x 24/7 streaming TV channels; News (Al Jazeera, ANN7, Deutsche Welle, Voice of America), Education (SABC, BrainBoosters, Spark4U), Documentaries (Afridocs), Movies (Nolly4U), Series (AfrikTales), Sport (AfricaSport4U), Fashion (Fleur), Lifestyle (Africa4U), Children (SABC Children), Comedy (Good4U), Music (GUAP, Mafrik), and Religion (ELev8). Tuluntulu also has 11 streaming radio stations.
Tuluntulu has received a number of awards including a Technology Top 100 Innovation award, finalist in the MTN App of the Year Awards, and a Frost & Sullivan Customer Value Leadership Award. In addition, Tuluntulu was selected by Unilever Foundry 50 as one of the top 50 start-ups in the world.