April 27th 1994 was an emotional day in our country’s history. Not only was it the first time our new flag was hoisted, but also the day we took our first steps as a truly democratic nation. We were excited about the election and had high hopes that freedom would bring a better life for all.
Teacher union Sadtu has organised marches in Pretoria and Cape Town where thousands of educators are expected to participate. Teaching at former Model C schools is continuing normally while township schools are expected to be disrupted on Wednesday. Teacher union SADTU has organised marches in Pretoria and Cape Town where thousands of educators are expected to participate.
Freedom Day commemorates the first democratic elections that were held in South Africa on 27 April 1994. Prior to the elections, not only were black people affected by apartheid, so was the media. The SABC went through challenges as broadcasting was used as a tool to enhance oppression against black people. The ruling National Party then used radio and television to further the apartheid regime's sentiments for the benefit the white minority. In broadcast media, particularly television, there was a limitation of language and cultural programmes, Black people were seldom catered for.
"Kindness brings happiness", a beautiful African proverb that we try to live up to. That was the main theme of the day, at Umgababa (Umnini), Umlazi and Elangeni Hotel. SABC in partnership with Metro FM, the Office of the Premier of Kwa-Zulu Natal (Sukuma Sakhe), The City of Durban and the Umnini Traditional Authority were all part of the prestigious activities that took place in these venues.
A SIGNIFICANT OPPORTUNITY FOR TOP BRANDS
Some of the country’s leading brands are using the biggest event in the South African entertainment industry, the forthcoming 19th Annual MTN South African Music Awards (MTN SAMA 19), to leverage their portfolios. MTN SAMA 19 has teamed up with leading lifestyle, automotive, ICT, premium beer and broadcast partners to present the biggest and most technically advanced installment of these prestigious awards yet on May 11 at the Sun City Superbowl.
The first ever World Book Day was celebrated on April 23, 1995. The date as decided by UNESCO as it was also the death and birth anniversary of William Shakespeare, a world famous author. The date also coincided with the death anniversary of Miguel de Cervantes, who was a noted Spanish author.