This week on Khetha #29

Radio Stations: SABC Radio Stations
Topic: Small Enterprise Development Agency (Seda)
Original Script Written by: Boy Ndala
Programme Date: 22 - 25 July 2019
Week: 29
Target Audience: Youth (aspiring entrepreneurs)

Script Notes:

  • The programme is entitled: “Let Seda assist you, Get to the next level” This script will be translated to other official languages and broadcast on 12Public Broadcasting Services (PBS) radio stations.
  • The programme is characterised by the radio presenter and a guest from Seda.
  • The radio presenter is the main anchor of the programme and he/she will control the activities on the programme.

The objectives of this programme are to:

  • Inform listeners about Seda’s non-financial support to small enterprises
  • Create awareness on entrepreneurial support services at Seda
  • Influence other partners such local municipalities, provincial agencies and to private sector to partner with Seda in support of small enterprises.

The entire programme runs for 30 minutes; which includes Public Services Announcements (PSAs).

Opening Billboard: ‘This programme is brought to you by the Department of Higher Education and Training in partnership with SABC Education.’

Programme Introduction

Presenter: Good day and a warm welcome to all our listeners. It is time for another exciting episode of Khetha, brought to you by the Department of Higher Education and Training in partnership with SABC Education. Today we are talking about the Small Enterprise Development Agency (Seda). We are joined in the studio by our guest speaker from the SEDA, ********who will clarify the support provided by Seda. It’s good to have you on the show ********.

Guest: Good evening ******** and a warm welcome to all our listeners. Thank you for having me on the show.

Presenter: Please explain to us what Seda is?

Guest: The Small Enterprise Development Agency (Seda) is an agency of the Department of Small Business Development (DSBD) which provides non-financial support to small enterprises and co-operatives. It has by far the biggest network of offices in the country, with 56 branches and 46 co-location points. SEDA has presence in some townships and rural areas reaching over 12000 enterprises throughout the country.

Seda supports 74 Technology Incubation Centres across the country affording start-ups and new disruptive innovations with a well-equipped and protected environment to develop and grow.

Presenter: Why are we talking about Seda today?

Guest: Seda has been given a mandate to promote entrepreneurship in country and grow the contribution of small enterprises to the economy. Seda is also mandated to design and implement business support programmes. Seda provides customised non-financial business support services which ensure business growth and sustainability in collaboration with other role players.

Presenter: Why is it important that young people start their own business?

Guest: The current economic circumstances necessitates that more young people take calculated risks and start small enterprises. Government through Seda and other agencies has to ensure necessary support for those who are starting small businesses.        

Seda has targeted programmes that are not only aimed at stimulating interest in entrepreneurship but provide facilities for young people not only to learn but to take necessary action to start their businesses. Seda does this through its network of incubators in particular, Centres for Entrepreneurship (CfEs)/Rapid Incubation Centres which are located largely at TVET Colleges. It assists youth to identify opportunities or gaps in the market and helps them to develop innovative solutions to service those markets. It helps turn these young people from job seekers into entrepreneurs.

So far 14 CfE/Rapid incubators have been officially launched across the country: KwaZulu Natal (Esayidi TVET College); Northern Cape (Northern Cape Rural TVET College); Limpopo (Vhembe TVET College); Western Cape (False Bay TVET College); Free State (Motheo TVET); Free State (Goldfields TVET) and North West (Orbit TVET College).

Presenter: Please clarify to our listeners, what kinds of services are offered at Seda?

Guest: Small enterprises and co-operatives require a significant amount of hand-holding. We have adopted the Talk, Start, Build and Grow approach. The “Talk stage” entails: assessing, advising, training and assist with registering of the small business. The “Start stage” entails: drafting the business plans for the client; conducting business counselling, facilitation of access to finance and business support. The “Build stage” entails: instituting capacity building systems; business mentorship; tender and procurement advice; networking and business linkages. The “Grow stage” entails: facilitating growth support, export readiness, manufacturing support and supplier development.

SEDA conducts an in-depth diagnosis on an existing small enterprise through its branch network. It identifies key factors which inhibit growth and sustainability of the small business then recommends an appropriate intervention to assist the business owner. Seda can assist in terms of quality of products, compliance with national or international standards, access to markets, coaching and marketing of the service or product amongst others.

Presenter: You mentioned the SEDA’s non-financial support to SMMEs however most entrepreneurs mention financial support as a key barrier. How do you intervene in this area?

Guest: Seda is often confronted with entrepreneurs seeking finance and do not meet requirements from potential finance providers. Seda works closely with finance providers including our sister agency Small Enterprise Finance Agency (SEFA). We assist enterprises to be finance ready by helping them, for instance, prepare their business plans and get their finance records so that they can be in a position to access finances.

Presenter: Which types of businesses will be considered for the SEDA support services?

Guest: The types of businesses that will be assisted through SEDA interventions are across a number of sectors which are prioritized by government as key to job creation. They include:

-      Agriculture/Agro-processing , 

-      Manufacturing,

-      Engineering sector, 

-      Renewable Energy, and

-      Services (ICT & Tourism). 

SEDA has also prioritised small enterprises and cooperatives owned by youth, women, people with disabilities and people in townships and rural areas.

Presenter: Any closing remarks from SEDA?

Guest: SEDA is ready to provide support to small enterprises and cooperatives who wish to get to the next level in their entrepreneurship journey. Listeners can contact SEDA by visiting the website on www.seda.org.za , calling the SEDA National Information Centre on 0860 103 703 or sending an email enquiries to This email address is being protected from spambots. You need JavaScript enabled to view it. .

Presenter: Thank you. Please provide us with contact details that our listeners can use if they want assistance with making a career choice.

Guest: For more information our listeners can reach us through:

  1. SMS with your question or send a “please call me” to 072 204 5056, or
  2. Call 086 999 0123, which is a call share line, from Monday to Friday between 8:00am and 4:30pm,
  3. Email to This email address is being protected from spambots. You need JavaScript enabled to view it. ,
  4. Visit the CareerHelp website at ,
  5. Visit our offices at 123 Francis Baard, Pretoria
  6. Facebook at www.facebook.com/careerhelp or,
  7. Twitter at

To listen to Khetha podcasts, visit SABC Education platform at http://iono.fm/p/230

Closing Billboard: ‘This programme was brought to you by the Department of Higher Education and Training in partnership with SABC Education’.

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