The research established by the Gauteng Tourism substantiates that some managers at the SABC belonged to the Broederbond, an elite secret society dedicated to the advancement of Afrikaner interests. Christian religion was promoted with church programmes on Sundays and censorship was strictly enforced. Provincial radio stations of the 1960s were banned from playing music by bands such as The Beatles and The Rolling Stones.
The first democratic elections in 1994 saw the SABC re-aligning itself as a national asset structured to move past the apartheid era, into a hub of broadcasting for total citizen empowerment. The SABC was transformed from a state broadcaster to a public broadcaster, accountable to all the people of this country. Between 1994 and 1997, Mr. Zwelakhe Sisulu, served as the first Black Chief Executive Officer. With the support from First Citizens, he managed to reshape, reorient and rebrand the SABC to an organisation that stands for freedom of expression, equality, social inclusion and liberation.
In this day, the SABC boasts 18 radio stations and 3 television channels that broadcast in more than 11 official languages, which are tailored to embrace diverse ethnicity groups. The corporation has been living its values of restoring human dignity and building a common future through its inclusive and innovative programming that is proudly South African.
By: Lebohang Sekete, SABC Corporate Commucations.